The people behind Tarbell

Some of the best people in journalism, nonprofits, public policy and good governance support Tarbell. Will you join them?


Wendell Potter spent his career helping corporate America lie to protect profits. Now, he’s on the other side, launching Tarbell to give Americans a voice in a political debate dominated by special interests.

Board of Directors

  • David Gerson, Founder and president of Beechwood Property Holdings
  • Aaron Master, Managing director of MCS International
  • Kim Pearson, Associate professor, Journalism and Professional Writing, The College of New Jersey
  • Chuck Smith-Dewey, Founder and CEO of
  • Douglas Smith, Executive director of Punch Sulzberger Program, Columbia University
  • Maria Vizcarrondo, The New Jersey Institute for Social Justice and the Latinas United for Political Empowerment
  • Carole Weintraub, Founder of Beaumont Staffing

Advisory Board

  • Rob Barron, Arbitrator and Mediator
  • David Boardman, Dean of the School of Media and Mass Communication, Temple University
  • Bill Buzenberg, Journalist and former executive director of the Center for Public Integrity
  • Sebastian Esser, Editor of Krautreporter in Germany
  • Carol Gentry, Former Wall Street Journal reporter; founder of Health News Florida
  • Mark Glaser, Founder, publisher and executive editor of MediaShift
  • Keith Hammonds, President and COO of Solutions Journalism Network
  • David Jay, Attorney
  • Charles Lewis, Professor and executive editor, Investigative Reporting Workshop at American University; founder of the Center for Public Integrity
  • John Pudner, Executive director of Take Back Our Republic
  • David Thornburgh, President and CEO of the Philadelphia Committee of 70
  • Ethan Zuckerman, Director of the MIT Center for Civic Media

Our inspiration, Ida Tarbell

Tarbell is named in honor of Ida Tarbell, who was a Gilded Age reporter often credited with founding investigative journalism. She took on the corporate titans of her day and inspired many “muckraking” journalists. She inspired us.

Tarbell will be: Independent, nonprofit, digital, aggressive — and largely funded by readers like you. It will report on the sectors where moneyed interests can make the most mischief, from health care and the food and beverage industries to energy, technology and financial services companies.

Chris from Kentucky just donated. Thanks!

Memberships start at $7/month

What should we cover?

Tarbell will only succeed with your support — and your ideas. What stories can we tell to help you?